Photo Credit: Eric H. Cline and Biblical Archaeology Review |
Katie when she was a Sports Illustrated 'College Cheerleader of the Week' while at Miami University. Check out Katie's SI interview HERE and the photo gallery HERE Photo Credit: Peter Schlitt, Sports Illustrated |
of my extra circulars – namely, being a cheerleader in college – and for those who know the cheerleading lingo, I was a flyer. I had no idea these two roles in my life were considered mutually exclusive by many. I never liked the idea of women needing to fit into these little boxes – you often hear about a renaissance man – but less often a renaissance woman.
THE DIVER
Katie and I have known each other since graduate school and something we started to talk about more over the years was how we engage a different audience for our archaeological pursuits. Her work at the Capitol Archaeological Institute at GWU fueled her need to find creative ways to make archaeological lectures more appealing and then when we started to work directly together, we tried throwing archaeologically-oriented events that would reach a broader audience. This in part was because of our friendship with the founder of Thirst DC who did exactly that- only more heavy on the science and with bigger audiences. We decided that in order to engage the current generation in their digital world, being active on social media would be only the tip of the iceberg. When a sample of today's generation was asked if they preferred to watch a YouTube video or read a blog, 9 out of 10 hands raised their hands for video, and yet the average length of time they watch videos averages on 30 seconds- so that's why we decided that videos were clearly the avenue to pursue but they needed to be short and concise - the blogs are for folks who are likely our age and older, people who are still interested in gathering supplemental information via the written word.
So, for me at least, and luckily Katie shared the same view- we just wanted to engage a more general
Check out Justine's BBC Radio interview on 'The Conversation' HERE. |
------
The #AVProject was developed for all of the renaissance women, men, girls and boys out there – the people that are breaking stereotypes on their way through the glass ceiling. #LetYourAVflagFly
No comments:
Post a Comment